{"id":6418,"date":"2023-04-16T14:49:32","date_gmt":"2023-04-16T18:49:32","guid":{"rendered":"https:\/\/cdialumni.ecademydj.com\/?p=6418"},"modified":"2023-04-16T14:49:32","modified_gmt":"2023-04-16T18:49:32","slug":"joyeux-anniversaire","status":"publish","type":"post","link":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/","title":{"rendered":"Joyeux anniversaire !"},"content":{"rendered":"<h3><strong>Par Dominique Jacquet<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9198\" src=\"https:\/\/ecademydj.com\/wp-content\/uploads\/2023\/04\/imageavril2023bing.jpeg\" alt=\"\" width=\"630\" height=\"630\" \/><\/p>\n<p><strong>(Image cr\u00e9\u00e9e par l&#8217;intelligence artificielle de Bing Image Creator)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Nous venons de c\u00e9l\u00e9brer le trenti\u00e8me anniversaire d\u2019un \u00e9v\u00e9nement qui a marqu\u00e9 les esprits (\u00e0 l\u2019\u00e9poque) dans le secteur des biens de consommation courante, le <em>Marlboro Friday<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Il ne s\u2019agit pas d\u2019une vente \u00ab\u00a0flash\u00a0\u00bb de produits sur un site de commerce \u00e9lectronique, mais de l\u2019annonce faite par Philip Morris d\u2019une baisse de 20% (40cts par rapport \u00e0 $2,15) du prix de vente de son produit <em>premium<\/em> phare, bien connu pour la publicit\u00e9 montrant un cow-boy allumant sa cigarette en grattant une allumette sur sa joue\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Le march\u00e9 financier a imm\u00e9diatement r\u00e9agi en transformant en fum\u00e9e (mauvais jeu de mots\u2026) un peu plus de 13 milliards de dollars de valeur boursi\u00e8re, le cours de Philip Morris chutant de 23%.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour l\u2019Histoire, le Black Friday original date du 24 septembre 1869 et f\u00fbt la cons\u00e9quence d\u2019une sp\u00e9culation transform\u00e9e en d\u00e9sastre, pour les sp\u00e9culateurs comme pour le march\u00e9. La crise de 1929 a vu la combinaison de Black Thursday, Monday et Tuesday (moins 36% pour les 3 jours, moins 89% pour la crise totale\u2026). L\u2019ann\u00e9e 1987 a connu un Black Monday \u00e0 moins 22,6%, la crise des <em>subprime<\/em> ayant g\u00e9n\u00e9r\u00e9 une baisse des indices de 10% un vendredi 10 octobre.<\/p>\n<p>&nbsp;<\/p>\n<p>Revenons \u00e0 Marlboro.<\/p>\n<p>&nbsp;<\/p>\n<p>La crise \u00e9conomique du d\u00e9but des ann\u00e9es 90s a \u00e9t\u00e9 une rude \u00e9preuve pour les marques. Les consommateurs, constatant la baisse significative et durable de leur pouvoir d\u2019achat, se sont progressivement tourn\u00e9s vers les produits <em>discount<\/em> \u00e0 plus faible co\u00fbt.<\/p>\n<p>&nbsp;<\/p>\n<p>Le dilemme, pour une entreprise telle que Philip Morris \u00e9tait\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Soit, attendre la fin de la crise, en esp\u00e9rant que les clients reprendraient leurs habitudes ant\u00e9rieures de consommation, PM retrouvant clients, volumes et part de march\u00e9,<\/li>\n<li>Soit, consid\u00e9rer que les clients \u00e9taient perdus de mani\u00e8re irr\u00e9versible, et frapper un grand co\u00fbt pour les ramener \u00e0 la maison tout de suite, en attendant la fin de la crise pour augmenter \u00e0 nouveau les prix de vente et marges associ\u00e9es.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Clairement, PM a opt\u00e9 pour la seconde interpr\u00e9tation et accept\u00e9 de perdre des marges \u00e0 court terme afin de conserver ses clients, consid\u00e9rant que leur d\u00e9part serait sans retour.<\/p>\n<p>&nbsp;<\/p>\n<p>Un mois apr\u00e8s la d\u00e9cision, le bien connu Fortune Magazine analyse la d\u00e9cision et consid\u00e8re qu\u2019elle est encore pire que le lancement du New Coke\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Mais, 18 mois plus tard, la firme a retrouv\u00e9 son cours de bourse pr\u00e9-crise et Marlboro sa part de march\u00e9 de 30% (20% en avril 1993).<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9200\" src=\"https:\/\/ecademydj.com\/wp-content\/uploads\/2023\/04\/Philipmorisstockpriceapril2023-1024x603.png\" alt=\"\" width=\"1024\" height=\"603\" \/><\/p>\n<p><strong>(Source graphique\u00a0: DataTrek Research)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019attention consid\u00e9rable port\u00e9e par bon nombre d\u2019experts financiers et \u00e9conomiques aux r\u00e9sultats \u00e0 court terme leur fait souvent perdre de vue que la richesse et la p\u00e9rennit\u00e9 d\u2019une entreprise sont issues de leur capacit\u00e9 \u00e0 attirer et conserver des clients.<\/p>\n<p>&nbsp;<\/p>\n<p>Aujourd\u2019hui, l\u2019inflation sur les co\u00fbts conduit des entreprises \u00e0 utiliser la puissance de leurs marques pour imposer une augmentation des prix de vente aux consommateurs afin d\u2019annoncer aux march\u00e9s une croissance des ventes accompagn\u00e9e de la r\u00e9silience des marges.<\/p>\n<p>&nbsp;<\/p>\n<p>Pr\u00e9sentant les r\u00e9sultats d\u2019Unilever pour l\u2019ann\u00e9e 2022, son CEO, Alon Jope d\u00e9crit l\u2019\u00e9volution des revenus et montre que la croissance organique (USG) de 9% s\u2019est r\u00e9alis\u00e9e gr\u00e2ce \u00e0 une augmentation des prix (UPG) de 11,3% et au d\u00e9triment d\u2019une perte de volume (UVG) de 2,1%&#8230; Le 4<sup>\u00e8me<\/sup> trimestre a m\u00eame vu l\u2019acc\u00e9l\u00e9ration du ph\u00e9nom\u00e8ne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9202\" src=\"https:\/\/ecademydj.com\/wp-content\/uploads\/2023\/04\/unileverreviweapril2023-1024x187.png\" alt=\"\" width=\"1024\" height=\"187\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Que dire de l\u2019 \u00ab\u00a0utilit\u00e9\u00a0\u00bb de marques qui permet d\u2019imposer ce transfert de richesse des clients \u00e0 l\u2019entreprise\u00a0? La firme retrouvera-t-elle son portefeuille de clients intact dans le futur\u00a0? Que dire de la Cr\u00e9ation de Valeur\u00a0Durable ?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Dominique Jacquet &nbsp; (Image cr\u00e9\u00e9e par l&#8217;intelligence artificielle de Bing Image Creator) &nbsp; Nous venons&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joyeux anniversaire ! - CDI Alumni E-Cademy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joyeux anniversaire ! - CDI Alumni E-Cademy\" \/>\n<meta property=\"og:description\" content=\"Par Dominique Jacquet &nbsp; (Image cr\u00e9\u00e9e par l&#8217;intelligence artificielle de Bing Image Creator) &nbsp; Nous venons&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/\" \/>\n<meta property=\"og:site_name\" content=\"CDI Alumni E-Cademy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-16T18:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Desjardins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Desjardins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/\"},\"author\":{\"name\":\"Marc Desjardins\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#\\\/schema\\\/person\\\/1893bb41d192a8b07bf39a5fae101cc0\"},\"headline\":\"Joyeux anniversaire !\",\"datePublished\":\"2023-04-16T18:49:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/\"},\"wordCount\":655,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/marlborofridaybuttonapril2023.jpeg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/\",\"name\":\"Joyeux anniversaire ! - CDI Alumni E-Cademy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/marlborofridaybuttonapril2023.jpeg\",\"datePublished\":\"2023-04-16T18:49:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/marlborofridaybuttonapril2023.jpeg\",\"contentUrl\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/marlborofridaybuttonapril2023.jpeg\",\"width\":1024,\"height\":633},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/2023\\\/04\\\/16\\\/joyeux-anniversaire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joyeux anniversaire !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/\",\"name\":\"CDI Alumni E-Cademy\",\"description\":\"Cr\u00e9ation de formations num\u00e9riques corporatives en finances contemporaines\",\"publisher\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#organization\",\"name\":\"E-Cademy Dominique Jacquet\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/newisolatedlogodj1b.jpg\",\"contentUrl\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/newisolatedlogodj1b.jpg\",\"width\":924,\"height\":254,\"caption\":\"E-Cademy Dominique Jacquet\"},\"image\":{\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/#\\\/schema\\\/person\\\/1893bb41d192a8b07bf39a5fae101cc0\",\"name\":\"Marc Desjardins\",\"url\":\"https:\\\/\\\/cdialumni.ecademydj.com\\\/fr\\\/author\\\/mdesjardins\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joyeux anniversaire ! - CDI Alumni E-Cademy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Joyeux anniversaire ! - CDI Alumni E-Cademy","og_description":"Par Dominique Jacquet &nbsp; (Image cr\u00e9\u00e9e par l&#8217;intelligence artificielle de Bing Image Creator) &nbsp; Nous venons&hellip;","og_url":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/","og_site_name":"CDI Alumni E-Cademy","article_published_time":"2023-04-16T18:49:32+00:00","og_image":[{"width":1024,"height":633,"url":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg","type":"image\/jpeg"}],"author":"Marc Desjardins","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Marc Desjardins","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#article","isPartOf":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/"},"author":{"name":"Marc Desjardins","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#\/schema\/person\/1893bb41d192a8b07bf39a5fae101cc0"},"headline":"Joyeux anniversaire !","datePublished":"2023-04-16T18:49:32+00:00","mainEntityOfPage":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/"},"wordCount":655,"commentCount":0,"publisher":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#organization"},"image":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#primaryimage"},"thumbnailUrl":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/","url":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/","name":"Joyeux anniversaire ! - CDI Alumni E-Cademy","isPartOf":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#primaryimage"},"image":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#primaryimage"},"thumbnailUrl":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg","datePublished":"2023-04-16T18:49:32+00:00","breadcrumb":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#primaryimage","url":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg","contentUrl":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2023\/04\/marlborofridaybuttonapril2023.jpeg","width":1024,"height":633},{"@type":"BreadcrumbList","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/2023\/04\/16\/joyeux-anniversaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cdialumni.ecademydj.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Joyeux anniversaire !"}]},{"@type":"WebSite","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#website","url":"https:\/\/cdialumni.ecademydj.com\/fr\/","name":"CDI Alumni E-Cademy","description":"Cr\u00e9ation de formations num\u00e9riques corporatives en finances contemporaines","publisher":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdialumni.ecademydj.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#organization","name":"E-Cademy Dominique Jacquet","url":"https:\/\/cdialumni.ecademydj.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2020\/01\/newisolatedlogodj1b.jpg","contentUrl":"https:\/\/cdialumni.ecademydj.com\/wp-content\/uploads\/2020\/01\/newisolatedlogodj1b.jpg","width":924,"height":254,"caption":"E-Cademy Dominique Jacquet"},"image":{"@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cdialumni.ecademydj.com\/fr\/#\/schema\/person\/1893bb41d192a8b07bf39a5fae101cc0","name":"Marc Desjardins","url":"https:\/\/cdialumni.ecademydj.com\/fr\/author\/mdesjardins\/"}]}},"_links":{"self":[{"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/posts\/6418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/comments?post=6418"}],"version-history":[{"count":0,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/posts\/6418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/media\/6416"}],"wp:attachment":[{"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/media?parent=6418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/categories?post=6418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdialumni.ecademydj.com\/fr\/wp-json\/wp\/v2\/tags?post=6418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}